swedish fashion

H&M, clothing and accessories: all you need to know about the brand
The shop is called Hennes, meaning For Her in Swedish. It is a success and Persson can start opening more shops. In 1968, he wants to move to Stockholm and so buy a hunting accessories shop, Mauritz Widforss. He keeps the name and his brand becomes Hennes & Mauritz - H&M. H&M then adds to...
 


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